aka ASH, Ashley Hughes

Ashley Hughes is an Auckland rapper and singer who performs under the aliases Ethical and ASH.

Born in Hamilton, Hughes spent his childhood and teenage years living in Otorohanga, Te Kuiti, Matauri, Whangarei and New Plymouth. He started rapping at age nine by reciting songs from the radio. By 15, he was writing his own lyrics.

On My Throne
Head On My Shoulders (Age's Turn)
Tied Up Part 2

Breakin Wreckwordz

Move the Crowd

Warner Music


Hughes was an early pioneer of music related video blogging in New Zealand.

Hughes original hip-hop inspiration was Tupac. One of his childhood friends had a book of Tupac's lyrics and they all used to study it and try to emulate him. He was also heavily influenced by US rappers The Wu-Tang Clan, Mobb Deep, The Clipse, and locally, Mareko, the Breakin' Wreckwordz crew and Che Fu.

Funded by

Partners with