Deepgrooves Articles

Deepgrooves Entertainment: part 2

Some big changes were in store for Deepgrooves in 1995. The label had built a reputation, now it needed to build some cashflow to make it sustainable. 

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Deepgrooves Entertainment: part 1

The Deepgrooves record label began in central Auckland in 1991. It was hugely important in capturing the emerging urban rap and RnB sounds coming from our shores, and gave young Polynesian and Māori artists a chance at a time when they were largely shut out of our music industry. 

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