Peter Dawkins pitched the group to radio as a mystery group, which in turn led to many radio stations around the country running competitions to guess the identities of the group members. It was pretty much a no brainer as it was quite obvious that it was Shane singing, while Bruno's distinctive voice can be clearly heard ad-libbing towards the end.
Shortly after its release, Shane’s record ‘Saint Paul’ started to get airplay in Germany so he decided to head there to promote it.
While on route ‘Heya’ was released in the USA where Cashbox gave it a “newcomer hit pick of the week” recommendation, commenting: “It should hypnotize the teen market”.
There was a brief stop over in New York and as set Shane’s ship set sail an urgent message arrived from United Artists that 'Heya’ was starting to gather momentum and that gigs had been arranged at New York’s Gaslight Club. With the Statue of Liberty fading into the distance, Shane contemplated swimming ashore.
As the ship docked at Southampton, the United Artists offer was still on the table but Shane had to decline as he was committed to a two month tour of Germany with British chart toppers Christie and Canadian pop star Andy Kim.